wulf:sport

The Croatian company called wulf:sport was founded in 1994 by a team of young enthusiasts driven by fresh ideas. At the beginning, the company was distributing Dr. Martens footwear; however, as early as in 1998, wulf:sport became a distributor of Vans shoes and, in early 2000, of Reebok shoes as well.

As the sales were continuously growing, wulf:sport was spreading and, in early 2002, it teamed up with the Croatian company called Bor Mar which at that time specialized in retail sales.By carefully listening to the needs of the market and the pulse of fashion buyers, wulf:sport has become a market leader, and its retail selection now includes collections of footwear, fashion lines and sports equipment by leading world brands such as Pepe Jeans, Adidas Footwear, Converse, Puma, Asics, Nike Footwear, Lacoste Footwear, Replay Footwear, Paul Frank, Art, Quiksilver, Roxy, Carhartt, DVS, and Lakai. In November 2007, wulf:sport became a holding company and, in 2008, with the acquisition of the v.o.o.d.o.o. chain store, wulf:sport’s rich range was enriched with brands such as Skechers Footwear, and  Zoo York.

Today, wulf:sport owns four chain stores, namely ShoeBeDo, ShoeBeDo X, v.o.o.d.o.o., two Outlet stores and Pepe Jeans Store. From the very beginning, wulf:sport has been building its image carefully, insisting on it uncompromisingly in order to be better and different from others; in the long run, however. Thanks to its successful working team, being careful in defining the trends, its efforts to penetrate the philosophy of the brands under its shield in order to position them properly on the market, as well as its unconventional marketing efforts, wulf:sport has managed to reconcile the cool image of the brands with customer satisfaction; it has become mainstream; and its stores have become the best street lifestyle stores not only in Croatia, but in the neighboring Bosnia and Herzegovina as well. Always trying to offer something more, wulf:sport is often involved in charity actions and supports charitable foundations, which gives it a special, additional value.