wulf:sport

Vans

When Paul Van Doren and his two partners founded in 1966, in California, the Van Doren Rubber Company, a company producing and selling its own retail footwear for young people, no one could presume that their simple linen shoes would quickly become the most sought after prop among the surfers and skaters throughout America. Van Doren shoes soon became simply known as Vans. Today, Vans offers a complete range of footwear, apparel and accessories for all those who actively or passively engage in extreme sports, who wish to live to the fullest, those living a somewhat playful way of life and those who always wish for more and better. The company’s modern interpretation of the street fashion lifestyle established Vans as the leading brand of the global subculture since Vans stands for more than simply shoes, i.e. Vans is a way of life.