wulf:sport

Pepe Jeans

Pepe Jeans is a brand name created in London in 1973 and is one of the most popular streetwear brands cultivating urban fashion and attention to detail. Since then, Pepe Jeans has been inspired by London, an eclectic place where trends are born to be followed by the entire world. Before it became popular, the alternative rock band known as The Smiths was already part of the Pepe Jeans story. The same was true of Kate Moss, a supermodel whose face first appeared in campaigns for Pepe Jeans. Musician Donovan Leitch, actresses Ione Skye and Sienna Miller, actor Ashton Kutcher, supermodels Bridget Hall, Jessica Mille and Isabeli Fontana, famous football player Cristiano Ronaldo and TV presenter Alexa Chung were also among the faces of Pepe Jeans. In 2008, Pepe Jeans was the only brand to get a license to use the works of art by Andy Warhol, a pop art icon. Pepe Jeans also began collaborating with the Renault Formula 1 team.